A creator followed by forty thousand people in Gafsa gets little attention from media plans that think in national volume. That is a misreading.
Across last year’s campaigns, regional accounts produced a cost per conversion half that of the big national ones. Their audience is concentrated, it knows itself, and a recommendation travels differently there.
The difficulty is elsewhere: these creators are harder to find, and almost none of them are represented. That is a good part of our scouting work.
