We sometimes say no to a budget. Not on principle, but because a badly framed campaign costs more than it returns — and damages the creator carrying it along the way.
The usual cases: a product the creator would not use, a message dictated word for word, or a schedule that forces three posts in five days. In all three, the audience notices immediately.
A creator who loses their audience’s trust needs months to rebuild it. No campaign is worth that, and it is our job to say so before anything is signed.
